Role Purpose

The Associate Partner will play a pivotal role in delivering Customer Journey Optimisation (CJO) at Open Partners — bringing together creative production, ad optimisation, and UX/CRO to create connected, high-performing customer experiences.

Working closely with the Ad Optimisation Partner, you’ll support the development and delivery of data-driven, platform-native creative that drives measurable business outcomes for clients.

This role is perfect for someone with around 5 years of paid social or ad optimisation experience, who thrives in a fast-moving creative environment and is ready to bridge strategy and execution, working across Meta, Google, TikTok, YouTube, X and beyond.

Role Responsibilities

Creative Production & Optimisation

• Ideate and produce impactful ad creative across major social and digital platforms, ensuring brand and message consistency throughout the customer journey.

• Support the pre-launch testing of ads to ensure they meet platform best practice and are set up to perform from day one.

• Manage relationships with creative and social platforms (e.g. Meta, TikTok) and dynamic creative tools (e.g. Hunch), helping us stay ahead of industry innovation.
  
  

Performance Analysis & Insight

• Partner with Product Leads to analyse ad and site performance data, transforming insights into clear creative and UX recommendations.

• Identify opportunities for rapid optimisation and longer-term test-and-learn programmes.

Research & UX Leadership

• Oversee the planning and execution of user research projects including interviews, surveys, usability testing, and persona development.

• Act as a client-facing spokesperson for UX and Design, presenting findings and actionable design solutions.

• Proactively identify ways to enhance user journeys and boost client satisfaction.
  
  

Collaboration & Delivery

• Be the bridge between clients, creative, and product leads — ensuring projects are delivered on brief, on time and with measurable impact.

• Work with multi-disciplinary teams (creative, client services, strategy) to develop ideas that meet client KPIs.

• Confidently present ideas and performance updates to internal stakeholders, clients, and occasionally in new business contexts.
  
  

Growth & Innovation

• Develop case studies that showcase creative impact, supporting both organic client growth and new business.

• Leverage insights from our AI products to inform future creative and media output.

• Keep up to speed with new platform features, formats, and optimisation opportunities.
  
  

Your KPIs / Outputs

• Delivery of client performance outcomes across paid social, ad optimisation, and UX/CRO.

• Execution of test-and-learn and research roadmaps across platforms.

• Delivery of creative concepts and optimisations on time and on brief.

• Development of actionable insights that improve campaign and site performance.
  Contribution to client growth through creative performance and case studies.
  
  

Role Details

Reports to: Ad Optimisation Partner
Responsible for: Supporting delivery across Ad Optimisation & UX research functions
Location: Manchester/  Hybrid
Hours / Days: 37.5 hours per week, 5 days
Contract basis: Permanent

To be Successful in this Role

• 5+ years’ experience in paid social, creative optimisation or ad operations (agency experience preferred).

• Strong understanding of data-driven creative, UX/CRO principles, and social ad platforms.

• Strategic thinker able to connect performance data with creative opportunity.

• Excellent project management skills and ability to juggle multiple deadlines.

• Confident communicator and presenter, internally and externally.

• Proactive, collaborative, and comfortable working in a fast-paced creative environment.
  
  

Skills & Experience Required

Must Have:

• Hands-on experience with Meta Ads Manager, TikTok Ads Manager, Google Ads, YouTube, and other major paid social platforms.

• Familiarity with creative management tools such as Hunch, and analytics platforms like GA4.

• Strong analytical skills and ability to extract insights from performance data.

• Experience ideating and optimising creative based on platform insights and user research.

• Understanding of user-centred design principles, usability testing, and UX research methods.

• Excellent communication and presentation skills.
  
  

Desirable:

• Experience with AI-driven creative or automation tools.

• Background in CRO, experimentation frameworks, or site optimisation

• Case study development or thought leadership experience.
  
  

Expectations for All Open Partners Employees

• Follow our Employee Handbook

• Live by our values:

  • Smarter – Aim high, train hard, embrace next

  • Faster – Learn fast, adapt fast, act fast

  • Better – Think, say and do what’s best